How much does organic video distribution cost for an e-commerce brand?

What drives the price of organic video distribution for an online store, and what to compare before you choose a provider or a package.

What the price pays for

Organic distribution has no media budget, so the price pays for work: choosing and adapting your product videos, producing variations, posting them on a schedule across a network of accounts, and reporting on the results. The more volume and the more accounts, the more work.

What drives the price

• The volume of variations produced each month.
• The number of accounts the content is distributed on.
• The channels covered: TikTok, Instagram and more.
• The reporting you receive, and how often.

How to compare it with ads

With ads, the budget buys a defined amount of reach and stops when you stop paying. With organic distribution, a monthly fee pays for volume and distribution, and the reach depends on the content. The fair comparison is not the cost per view but the clicks to your product pages (traceable with a UTM link) for the same monthly amount, measured over several weeks.

What to compare between providers

• Is the price monthly or per project, and what exactly is included?
• How many accounts and how many posts does the price cover?
• Do you get a regular report, with views, engagement and clicks you can trace to your store through a UTM link?
• What happens if a format does not perform?
• Is anything promised about views or sales? Be careful with any provider that guarantees a number.

How Replik prices it

Replik sells monthly packages to e-commerce brands: Founding at €2,490 per month (15 to 30 accounts), Scale from €3,490 to €3,990 per month (40 to 80+ accounts), and custom quotes for hundreds of accounts. A 14-day pilot at €1,290 lets you test on a small network first. Founding spots are limited; standard pricing applies after the first clients. See the pricing page for the details.